“She guides us down this road, and we meet all these people. “The filmmakers refer to Frances as a docent, which I really love,” Bruder tells TIME. Nomadland’s loosely unfolding narrative follows Fern as she navigates life on the road, working several jobs, meeting and befriending fellow nomads and adjusting to her new normal. The author spent months living in a secondhand van, which she named “Halen,” in an effort to better understand her subjects, like Linda May and Swankie, who play themselves in the movie. While researching the book, Bruder spent years following nomads across the country, and in doing so, showcased an invisible but significant portion of the American workforce. The 2017 nonfiction book is a sweeping account of post-recession contemporary nomads like the fictional Fern. 19, is based on a book of the same name by Jessica Bruder. That means that each spoonful of Smorz is 41.9% sugar thanks to ingredients such as sugar, fructose, brown sugar syrup, and corn syrup.įor complete nutrition facts, see the Kellogg’s SmartLabel for Smorz here.Nomadland, written and directed by Chloé Zhao and hitting theaters and Hulu on Feb. While a serving of the cereal is 31 grams, each serving consists of 13 grams of sugar. In fact, Smorz is over 40% sugar by weight.
Smorz adland free#
Therefore, Smorz cereal is not a gluten free food. Smorz contains wheat and soy ingredients including: In addition, Smorz contains a bunch of added vitamins and minerals such as ascorbic acid, niacinamide, zinc oxide, and reduced iron. The main ingredients in Smorz cereal are sugar, degerminated yellow corn flour, whole grain oat flour, fructose, vegetable oil, wheat flour, whole wheat flour, and brown sugar syrup. If you think that Smorz are made of chocolate, marshmallow, and graham crackers, you’re wrong. This marketing campaign focused on the popular campfire snack called S’mores which consisted of a single toasted marshmallow and piece of a chocolate bar placed between two graham crackers.Īlthough S’mores are traditionally eaten warm, Kellogg’s attempted to recreate this taste in a crunchy graham cereal covered in rich chocolatey coating with marshmallows. When Smorz were first released in 2003 by Kellogg’s, the first tagline was “Bring the S’mores experience home to your breakfast table”. Bring the S’mores Experience Home to Your Breakfast Table The tagline for the commercial was “Get some Smorz… indoors” which enticed viewers to try this new Kellogg’s product.ĥ.
Smorz adland tv#
In this dramatized TV commercial from 2003, Kellogg’s contrasts the hassle of making a traditional campfire S’mores with the ease of pouring a bowl of Smorz breakfast cereal. Smorz is also available online at retailers such as Amazon and Walmart. Smorz Cereal Was Reintroduced in 2015Ībout two years after Kellogg’s discontinued the breakfast cereal, Smorz was reintroduced to grocery store shelves in December 2015.Īt least until the time of this writing, Smorz cereal is available to buy at most large grocery stores in the United States. While most grocery stores cleared their shelves of the cereal, you could still find boxes of Smorz at discount and second-hand grocery stores if you were lucky.
Discontinued 10 Years Later in 2013Īfter a decade of success, Kellogg’s discontinued Smorz in 2013. Based on the traditional campfire S’mores, this sugary breakfast cereal consists of rich chocolatey graham pieces with marshmallows. Smorz cereal was first released in 2003 by Kellogg’s. Here are 8 interesting facts about Smorz that you probably don’t know. Well, that’s were Kellogg’s Smorz cereal comes into the pictures. What’s better for breakfast than classic campfire S’mores? But unless you’re camping in the woods, it’d be quite hard to build yourself a S’mores in the morning.
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